Rotana has announced the launch of a new luxury 5* hotel and serviced apartment project in Dubai. An agreement paving the way for the new hotel was signed last week between Nasser Al Nowais, Chairman of Rotana, and  H. E. Mohamed Khalifa Bin Yousef Al Suwaidi.

Situated in the heart of the city on Sheikh Zayed Road, across from the Dubai World Trade Centre (DWTC), the new hotel will be Rotana’s 16th property in Dubai and 35th in the UAE, and will add a total of 598 keys to the group’s existing 13,678–strong room count across the region. The combined inventory for Rotana properties in Dubai currently stands at 3,988 keys.

Nasser Al Nowais, Chairman of Rotana said, “We are very proud to have been chosen to manage this new jewel in Dubai, which will no doubt be a leading property not only in Dubai but in the UAE. With Dubai’s hospitality sector projected to maintain its growth momentum across various segments, we were keen to launch a premium hotel in the city that will provide a new level of luxury and comfort to guests with the convenience associated with our brand”.

Commending Rotana on their latest venture in the UAE, H. E. Mohamed Khalifa Bin Yousef Al Suwaidi said, “Rotana is our partner of choice to help realize our aspirations for the hospitality landscape in Dubai. With their experience, we are confident of achieving our goal of building a unique luxury property, that will serve the tourism and hospitality sectors even further in the Emirate. As a homegrown hotel brand that has evolved into the largest hotel management company in the region and beyond, Rotana symbolizes the ambition and economic dynamism of today’s UAE, and their success is a tribute to the soundness of the group’s strategic vision and equally to the continued efforts of the UAE’s leadership to foster a nurturing environment for growth”.

From his side, Omer Kaddouri, President & CEO of Rotana stated, “Along with the luxury hotel, Rotana will also manage fully serviced executive apartments in the new property, which will be located along the prime stretch of Sheikh Zayed Road, a stone’s throw away from Dubai World Trade Centre with easy access to major business landmarks and leisure attractions. The total number of rooms managed by Rotana in the UAE confirms Rotana’s strong dedication in delivering premium hospitality and services, and the ultimate choice for a complete accommodation experience.”

Named the world’s number one destination for hotels by TripAdvisor, Dubai seems poised to achieve projected tourism revenues of USD 7.5 billion by 2016. Dubai's Tourism Vision for 2020, which expresses its ambition to become the world's most visited city, together with its successful bid to host the Expo 2020, have given a further boost to the city's vibrant hospitality industry, which is expected to increase its capacity to 160,000 by 2020.