Take home a part of Emirati heritage with you from the Sougha Collection – gift items made through the use of ancient Bedouin Weaving techniques.

The Khalifa fund was launched  in 2007 to help develop local enterprises. The fund aims to create a new generation of Emirati entrepreneurs.

Sougha is one of the programmes under this fund aimed at creating opportunities for Emiratis with entrepreneurial potential but difficult to employ. The programme seeks to preserve the Emirati heritage through the use  of ancient Emirati Bedouin Weaving techniques to create products of disctinction.

All Sougha products are created using prints inspired by designs found on Bedouin tents and animal accessories. The sales of these products are returned to artisans while the surplus earned is used to train new artisans.

Seize the opportunity today to take home a piece of the UAE’s Bedouin  history; also perfect as a souvenir for your loved ones back home.

For more information or media enquiries, please contact our Marketing team on +971 (0)4 428 2000 or via email at marketing.amwaj@rotana.com.

Learn more about Rotana's Global Corporate Sustainability Platform “Rotana Earth” - Visit www.rotanaearth.com.