1 October 2015, Abu Dhabi UAE – Centro Capital Centre by Rotana in cooperation with Abu Dhabi Blood Bank organized a blood donation campaign in an effort to educate the community about the importance of donating blood to help saving lives.
This annual Corporate Social Responsibility initiative aims to spread awareness among its colleagues on the benefits of donating blood and engage them to support their community. Moreover, donating blood serves the needs of the local community and its services extend to Thalassemia patients, road accident and fire victims, patients with neonates and maternity health complications, cases diagnosed with cancer or scheduled for open heart surgeries, as well as to all private health facilities within Abu Dhabi that are entitled for transfusion services.
Ayman Ashor, General Manager of Centro Capital Centre said: “We are proud to see this initiative continue successfully every year and are very proud of the great response from all our colleagues. We recognize the importance of such initiatives in saving lives, especially during times of emergency. I commend everyone who participated and donated blood as this will benefit a lot of people who are in need. We intend to hold this activity every year and encourage other Rotana hotels to be part of this campaign.”
Blood collection from voluntary blood donors is the cornerstone of a safe and sufficient blood supply in all countries. More voluntary blood donors are needed to meet the increasing needs and to improve access to this life-saving therapy.
Abu Dhabi Blood Bank (ADBB), located in the Al Khalidiyah area, is managed by the Laboratory Medicine department of Sheikh Khalifa Medical City. Supplying blood 24 hours a day, the ADBB functions as the major blood source for SKMC and the majority of Abu Dhabi’s hospitals.
Learn more about Rotana's Global Corporate Sustainability Platform: "Rotana Earth", visit www.rotanaearth.com.